Wayfinding is spatial problem solving. Wayfinding is not signage. The term “wayfinding” was first used in 1960 by architect Kevin Lynch in his book, “The Image of the City”, where he referred to maps, street numbers, directional signs and other such elements as “way-finding” devices. This narrow description helps explain the continued misunderstanding that wayfinding is essentially the same as “signage.”
At Dansign we are experts at “Pure Wayfinding”. Our in-house consultants use specialist techniques and a proven methodology to achieve the most effective results.
Our consultants use their understanding of human behaviour and detailed knowledge of our complex cognitive navigation processes to develop solutions that work in harmony the in-built mechanisms we use to navigate, rather than against.
Correctly defined information hierarchies ensure the right information is displayed in the right place at the right time in a manner that is intuitive to the user.
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